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Children in the media – it is a seemingly easy topic to approach for journalists, which proves to have many underwater reefs and dangers. Children and adolescents are especially vulnerable part of any society, and they require a special approach and treatment.

Armenian Media Resource Center on Child Issues aims to improve coverage of child-related problems in Armenian media and to secure protection of child rights in the work of the journalists.
Let’s join efforts in promoting good practice in the field of information to prevent misuse and misinterpretation of the information that could have hazardous consequences for those who are often helpless to defend themselves, especially children.
Activities 2008

Armenian Public Relations Association and UNICEF Armenian office continue their joint projects and this time implement education and public awareness raising campaign "Creative Child Rights". During the project two contests will be held: “Best journalist article on children issues” for Armenian Mass Media representatives, and “Best scenario for child right course” for Armenian secondary school teachers. 

The award ceremony will be held on 20th November 2008 - on Universal Children’s Day.

UNICEF, HAYPOST JOIN EFFORTS TO STAMP OUT NEONATAL MORTALITY IN ARMENIA

10.13.2008

YEREVAN, 2 June 2008 – The Ministry of Transport and Communication and the Armenian Postal Service “HayPost” today issued a stamp that honors children and  supports the work of UNICEF in .  A portion of the revenue from the sale of the stamp will be donated to UNICEF to assist the UN agency’s programme to support children in . 

 “UNICEF is the world’s leading children’s organization. HayPost, in turn, places a high priority on social responsibility, and the need to help address outstanding issues in this society.   We want to put a special emphasis on meeting the needs of childen, as children are the future of any society and at the same time its most vulnerable part,” said HayPost General Director Hans Boon. “We are very glad to start the cooperation with UNICEF in with such a significant and useful initiative, and we hope this will become a well-established practice of addressing outstanding issues existing in the society.”

 The launch of the stamp marks the beginning of a nation-wide  advocacy and fund raising campaign to help reduce neonatal mortality rates in . The 100 AMD domestic letter rate stamp was designed by HayPost based on a drawing of 8-year old Eduard Shahbazyan who won in a drawing competition conducted under the theme of a “World fit for Children.” Over 600 children between the ages of 7 and 16 participated in the competition.

 “In ,  roughly 26 infants  per 1,000 live births die before their first birthday.  Approximately 65% of these deaths are during the first 28 days of life – the neonatal period. The sale of this stamp sends a strong message about the imperative of placing child survival on top of government’s and public agenda and provides an avenue for the public at large to participate in this campaign to highlight the issue,“ UNICEF Representative in , Sheldon Yett said during a ceremony at the Ministry of Foreign Affairs of Armenia.  “Infant mortality rates in are nearly three times higher in the poorest households than in the wealthiest households.”

 Interventions need not be expensive. Better routine maternal and newborn care, including the promotion of  breast feeding, and the provision of basic equipment will help. UNICEF and the Ministry of Health are currently developing a new neonatal strategy that will establish standards for the country’s health providers to follow when taking care of infants and their mothers.

 The stamp is the first of its kind ever issued in . UNICEF will receive 30 AMD (approx.$US 0.10) from the sale of each stamp that will go to support  the country’s efforts to reduce neonatal mortality and meet the Millennium Development Goal 4 that calls for a two-thirds  reduction in child mortality by 2015.

 Special flyers, posters and direct mails promoting the stamp and featuring the campaign’s slogan “Buy Five, Help Save a Life!” have already been sent to 900 post offices across the country, and  to philatelist organizations throughout the world. HayPost will also provide  to UNICEF  advertising space in its 900 post offices throughout the country, providing an important new mechanism to help in social mobilization efforts.

 



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